What is leaflet marketing

Leaflet marketing is an easy and effective way for the promotion of small businesses. If it is used correctly then it is very helpful in promotion of small start up businesses in a very cost effective manner. Before starting the design process, many important factors need to be considered for laying a successful foundation for any businesses.

Before starting leaflet marketing make sure that you will follow below to five leaflet marketing distribution tips:

● Who are your leaflets or flyers targeted at?

● Will your flyers be time sensitive?

● What kind of leaflet / messaging will your audience expect?

● How will you find your target audience?

● What is your goal with leaflet marketing?

These tips directly or indirectly influence the decision of your distribution method, design, timeline, tone, number of leaflets you print etc. When you start making a clear strategy then you will get a clear answer to all of these questions, your efforts and costs will be reduced.

When your clear plan is ready now go for the designing and distribution of your leaflets. Here are given some top tips for your leaflet marketing:

Go small or go home

Small size leaflets are preferred when these are used for the promotion in the streets, trade shows, events etc. Small size leaflets are easily fit in pockets of people or they can put these leaflets into your wallet or bag so that they can not be dropped. If you want to get more people’s attention then go for A3 size leaflets while A5 and A6 size leaflets are a little smaller in size and easily accessible.

Collaborate with a complimentary business

If a complimentary business have its own distribution methods then collaborate with a complementary business. It is one of the best ways of distribution of leaflets locally inside carrier bags in shops, or beside the tills. Ensure that your leaflets don’t get rejected and that your flyers don’t go down in waste otherwise your relationships with potential partners can be affected adversely.

Create and distribute leaflet inserts

It’s a great strategy when your leaflets are inserted into an influential publication because the target area will be very high. It can be a costly affair inserting a leaflet in a local newspaper, magazine, or any other big publication.

Sponsor an event

Sponsoring an event gives you an opportunity to distribute your own leaflet to the masses. Hand to hand delivery of leaflets on the door is a very attractive method for distribution of your leaflets. When your event is relevant to your business and you show your clear incentive then you can also maximize your return from sponsorship.

Timing is everything

Timing of distribution of leaflets is everything, so you should appropriately plan the timing of your leaflet distribution. Decide when the distribution of leaflets is more attractive like in phases (during an event), or pre- or post- event, or on holidays etc. Your wastages will be reduced when you focus more on the timing of your distribution methods.